What Do New Media Professionals Look For? – Azeem Ahmad

New Media Professionals, when advertising jobs, look for a number of basic, or ‘stock’ skills from people, as well as more technical, and contemporary skills.

I believe that such skills can include:

  • Web Design(ing), or an understanding of it, and the practices involved
  • An understanding of complicated coding languages, such as HTML, CSS, XML, XHTML, etc
  • An understanding of programmes and technologies such as PHP, MySQL, Dreamweaver, ColdFusion, etc
  • Ability to use software such as Adobe Photoshop package, etc
  • Ability to use video and audio editing software, etc
  • As well as other basic skills such as team/individual work, time management, flexibility, etc

These skills are relevant to the industry as they separate the more skilled professionals from those who are not – in turn creating higher quality media.

 Speaking in ‘ The Journalist’ magazine – Jeremy Paxman, a BBC Broadcaster, said:

“We have a dynamic in news now that is less about uncovering things than it is about covering them. Young people entering television now are more technically able, more vfisually creative than at any time in the short history of the medium so I plead for them to be given the time and space to do a better job.”

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