SWOT and PEST

Here’s a quick SWOT and PEST analysis of my project.

SWOT

Strengths

  • Dynamic content production
  • Quick development of web apps
  • User management possibilities

Weaknesses

  • Ruby on Rails is sometimes considered to be labour intensive for the user’s machine
  • Does not work on all web servers

Opportunities

  • Ruby on Rails is a popular new method of development so there is a great deal of support available
  • Speed of development could result in more frequently changing applications

Threats

  • Ruby could fall out of use and web server could stop accommodating for it
  • Twitter planning on migrating away from Ruby on Rails may impact on use of the code

PEST Analysis

Political

  • Artist may produce some controversial work resulting in censorship issues
  • Users may comment inappropriately and cause offence. Again, censorship issues may ensue

Socio-cultural

  • Potential for community building through the website starting from comments pages

Economic

  • Possibility for sales of work through the website
  • Advertising
  • Sponsorship

Technological

  • The vast majority of public have internet access
  • Website will work on most web browsers
  • Website will be accessible in most common resolutions
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