Archive for DVD

Revised Project Propsal

Aim of project: To produce a DVD in order to promote the work of a local singer / songwriter.

Project Medium: Hybrid DVD.

Client Background: Katie Morris is a currently unsigned singer / songwriter / musician that is passionate about all aspects of music and has a particular for soul music. She is currently unsigned, without an agent and looking to break in to the music industry. With a number of demo tracks already recorded Katie’s aim is to produce a demo DVD showcasing her work. This will be sent out record labels and talent agencies that Katie has an interest in working with. The DVD will also be sent out to her fans on request through her myspace music page in order to solidify her fan base.

The audience / end-user 

  • Record Labels A&R employees: These are the people that are responsible for talent scouting and bringing new artist to labels. As professionals within the music industry they will have high expectations and will need to be wowed in order to consider and artist. There seems now also be the expectation for artist to have already been involved in some level of self promotion before being signed.

 

  • Existing Fans: People we are already in some way interested in Katie’s music. By having a professional looking product such as an interactive DVD it will help to set Katie apart from other on line musicians and reinforce her image as a serious artist with a future. It could help to promote Katie via word of mouth and the video files provided on the DVD are designed to be easily shared in order increase her fan base.

 My personal guiding brief for the project 

To produce a DVD that showcases multimedia content across a variety of platforms, whilst incorporating a design that is reflective of my clients unique style. 

Product Overview

The promotional DVD that I will create for my client will be a hybrid video/data disk.

The DVD will be a content rich multimedia experience that will provide easy access to a variety of material showcasing my client. This will consist of a portion of the DVD containing music videos, photographs and contact information for the artist. This will be created with DVD authoring software such as Ulead DVD Workshop or Adobe Encore. My aim is to make the Disk fully DVD-Video compliant so that it can be played on a standalone unit without a computer. I will be responsible for creating some of the content for the disk and designing the menus, some of artwork will be produced by my and some of it will be sourced from my client. The design will feature animated menu background and different sections for individual type of content. For example there would be a link from the main menu to sub-menus including: Photographs, Music Videos, Biog and contact.

 

DVD Main Menu

 

I will also create a secondary data portion of the DVD that will contain video content that been optimised for transfer to, and playback on, a variety of mobile devices. This will include, iPhone, PSP, and standard 3GP mobile phone versions of a music video. These will be transcoded into the appropriate codec, resolution etc. for the specific device. I will convert the master files using a video conversion program called SuperEncoder. I will then also supply instructions on typically how you would transfer this to your mobile device.

 

 Being an enhanced DVD will allow the end-user to access additional content and features. This content will include musics videos, audio song samples, photographs, lyrics etc. My intention is to create a flash based menu system that will incorporate these features in a user friendly and creative fashion. I want to try and create an executable interactive flash animation that will act as unifying front-end to the content available on the disk when used on a computer.

Development

At all stages of my products development and production I will focus on three main criteria:

  • Variety of Features: Video playable in a DVD player, video formatted for mobile devices, photographs, lyrics and other artist info etc. Can be used either in a standalone DVD player or a computer.

 

  • Usability: Being able to access the content quickly and simply. I will look at how many click/interactions are necessary. This will be especially important in the case of the industry professionals, whom are likely to only allocate a relatively short amount of time to assess each potential artist. I will provide readme files and instruction documentation on the disk. If inserted into a DVD player the first play message will inform users that the disk can also be used in a computer and a similar message will be presented on the flash menu.

 

  • Design: For both the fan and music industry professional market design is key. It will be necessary to catch the eye of the viewer and entice them to pay attention and access the content. It is also my aim to incorporate the ideas of my client as the DVD is essentially an extension of their creative image. I will keep in close contact with my client so she can sign-off on the various stages of the project.

 

 

 

 

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Draft Project Proposal

 

Aims: Produce a promotional DVD for a local aspiring singer/songwriter.

 

Key Requirements:

 

  • Eye catching visuals.

  • Easy to navigate.

  • Reflective of personal style.

  • Accessible through being compatible with multiple platforms and devices.

 

Skills required:

 

  • Video editing.

  • Flash Skills.

  • Photoshop Skills.

  • DVD Authoring skills (Adobe Encore/ Ulead DVD Workshop).

 

Content involved: photographs of the artist, audio, video, brief biog and link to the artists myspace page.

 

 

I will need to utilise a number of technical and design skills in order to create a professional looking (and working) promotional DVD. This DVD will have the purpose of promoting a currently unsigned artist and will be given to record labels and agencies to showcase the talent of my client. The DVD will also however be available to be sent out to fans on request through the artists myspace music site. With these two linked but distinct objectives in mind the DVD music be designed so that it meets the needs of both fans and businesses.

 

My self-set guiding brief for this project is:

 

To produce a DVD that showcases multimedia content across a variety of platforms, whilst incorporating a design that is reflective of my clients unique style.

 

Product Overview

 

The DVD will be a content rich multimedia experience that will provide easy access to a variety of material showcasing my client. It will take the form of an enhanced DVD. This will consist of a portion of the DVD containing music videos, photographs and contact information for the artist. This will be created with DVD authoring software such as Ulead DVD Workshop or Adobe Encore. My aim is to make the Disk fully DVD-Video compliant so that it can be played on a standalone unit without a computer.

 

I will also create a secondary data portion of the DVD that will contain video content that been optimised for transfer to, and playback on, a variety of mobile devices. This will include, iPhone, PSP, and standard 3GP mobile phone versions of a music video. These will be transcoded into the appropriate codec, resolution etc. for the specific device. Being an enhanced DVD will allow the end-user to access additional content and features. The content will include musics videos, audio song samples, photographs, lyrics etc. My intention is to create a flash based menu system that will incorporate these features in a user friendly and creative fashion.

 

In creating this DVD I will focus on three main criteria:

 

  • Variety of Features: Video playable in a DVD player, video formatted for mobile devices, photographs, lyrics and other artist info etc.

     

  • Usability: Being able to access the content quickly and simply. I will look at how many click/interactions are necessary. This will be especially important in the case of the industry professionals, whom are likely to only allocate a relatively short amount of time to assess each potential artist.

     

  • Design: For both the fan and music industry professional market design is key. It will be necessary to catch the eye of the viewer and entice them to pay attention and access the content. It is also my aim to incorporate the ideas of my client as the DVD is essentially an extension of their creative image.

Tasks for the week

I aim in the following week to complete a number of tasks in order to progress with my project. I need to develop a variety of mock-ups; I will create one that will demonstrate what the menu system will look like on a standalone DVD player. I will also create a mock-up of what the menus will look like on a computer with the flash designs. Video Clips resized for, and super-imposed onto various mobile devices. I will not have the complete design or the actual content because much of this, I will only get when producing the actual DVD for my client. I will instead produce a number of templates showing how the product would work, with a fairly generic design. The second area that I need to work on in preparation for next week is gaining flash skills. At least enough to be able deliver a workshop on a specific feature during the next session. I have already started reading about the program and will use online tutorials in order to further my understanding.

Skills Gap

 Whilst I have played a little bit with Flash before, I have not had a great deal of experience doing anything beyond the basics. I am more familiar with the DVD creation portion of my project having used both Ulead DVD Workshop and Adobe Encore to create a number of DVDs for a variety of purposes. I therefore need to re familiarise myself with Flash and expand my knowledge and skills in this area. Luckily there seems to be a wealth of information and tutorial both freely available on-line and commercially in print. I have purchased Teach Yourself: Flash 8 by Mac Bride to help me to get to grips with the application. I also own Flash 8, so I will be able to go through both the tutorials in the book and on line to enhance my Flash skills that I will need to successfully complete my product. On the Internet there is a wide-range of different tutorials covering various aspects of Flash from a basic introduction to the user interface, but also tutorial focusing on very specific tasks within the program such as 3D Logo Animation.

 

Very Brief Flash Intro

Flash is an extremely flexible tool that has perhaps been most commonly used and associated with the creation of graphic and content rich-websites. Flash was previously Macromedia branded and now comes under the Adobe brand umbrella. It is a program that allows for a mix of point and click graphical tools, similar to graphic applications (e.g. Photoshop) and a code based interface in the form of Actionscript. In recent years the use of Flash for multimedia based websites has boomed, perhaps partly due to the wide-spread take up of broadband Internet and faster home computers. For me one of the most interesting features of Flash is that it can be used to create scalable content for a great variety of devices and platforms. Everything from interactive informational kiosks to mobile phones have utilised Flash. I intend to use Flash for my project as it should enable me to produce menu that will be both visually attractive and provide easy access to the variety of content on offer within my DVD.

 

Flash Logo

Flash Logo

I think… therefore I scamper.

  • Substitute: Substitution of medium; Changing the format of the promotional product. Alternatives are Blu-ray, CD-ROM, Website Delivery, Mobile Site, Bluetooth nodes, USB Key.
  • Combine: The combination of multiple forms of content. Text, Image, Video and Sound. Combining compatible platforms for the product- DVD Players, PC/Mac, Mobile Phones, iPhone, PSP etc.
  • Adapt: Adapting the DVD format by using it as a video delivery format and as a data format allowing for Flash menus and Web-linked content.
  • Magnify: Magnifying the role of special and interactive features instead on mainly focusing on the movie/video.
  • Modify: Individual components such as videos, audio, text etc. are available for use in a DVD. The difference with my project is that all of these features are tightly integrated into a complete multimedia package.
  • Put: Could put the concept to other uses by changing the content to general entertainment, instead of just a promotional tool.
  • Eliminate or minify: Minify the length of the video clips so that the main video content is less than an hour long, this will free up plenty of space for the data portion of the disk.
  • Reverse / Rearrange: I will make a first play video that will highlight the extra features of the DVD and how to access them. This is a reversal of the normal approach of watching the main video on a DVD and then going to explore the extra features. 

Introduction and Initial Ideas…

 

Hi, I am Simon, a Television Specialist on the BA Media and Communications course at BCU.  My main interest is in all things multi-media and specifically video. Therefore my initial ideas also centre on video and multi media. I definitely have more experience in DVD Authoring than Web Design, so I wish to primarily utilise these skills in my project.

My provisional challenge is to produce a multi-featured promotional DVD for a new and currently unsigned singer/songwriter. The DVD will be compatible with stand-alone players. It will need a very eye catching design that is tailored to the clients individual style, as the DVD will effectively act as their calling card. The DVD will both incorporate Video, Photographs and other content accessible through standard DVD menus. I however wish to make an enhanced DVD that can also be used in a computers DVD drive, providing additional content and features. I intend to create different versions of the video content that are optimised for specific mobile devices. I currently intend to focus on using 3GP for mobiles handsets (possibly also MP4), also I aim to provide iPhone and PSP optimised video. In addition to these locally stored video clips, I am thinking of hosting a Flash version and providing the necessary code to embed the clip on social networking sites. I may however upload the clip to YouTube as there may be a issue with hosting costs, considering the artist is not currently signed to a label. In order to draw all this slightly disparate material together I am pondering trying to create a largely graphical menu system created in Flash to enable the end-user to have a easy and visually attractive way to access the additional content on the DVD.

I have not yet firmly decided on the best way to undertake this project but am likely to need to utilise the following programs:

In the coming week I intend to look at examples of video DVDs that use Flash for enhanced menus systems and features and find out what would be involved in doing this.